Available for consulting, partnerships and leadership opportunities

Building markets, partnerships and growth across borders.

I help technology companies enter new markets, build productive partnerships and create qualified enterprise pipeline across Europe, the USA and APAC.

Portrait of Bianca Welgraaf
15+ years in technologyIBM, Crayon & SoftwareOneBenelux, Nordics, USA & APAC

What I do

Four areas where I create commercial momentum.

I combine specialist technology knowledge with international business development. My work focuses on four areas where I bring market insight, commercial strategy and hands-on execution.

Analytics & Statistical Software

Supporting the international positioning, commercial development and growth of SPSS, R and related analytics solutions.

Cloud, Data, AI & Digital Solutions

Developing markets and commercial opportunities for cloud, data, artificial intelligence, cybersecurity and digital technology providers.

Sales & Marketing Technology

Selecting and representing software that helps organisations improve prospecting, marketing, customer engagement and commercial growth.

Business Development Services

Providing fractional and project-based sales, market-entry and business-development support across the Benelux and international markets.

View my experience

Selected work

Developing SPSS as a managed cloud service

Created the commercial business case and helped shape a managed cloud proposition for regulated healthcare organisations.

View the full portfolio

Exploring your next market?

If you are considering a new market, commercial partnership or international growth appointment, let’s start a conversation.

Book a conversation

Newsletter

Insights on international growth, straight to your inbox

Occasional notes on market entry, partnerships, technology and analytics — practical, short, and never more than once a month. You confirm by email first, and can unsubscribe any time with the link in every email.