I connect technology, people and markets.

My career has always crossed borders. I have lived and worked in six European countries and built much of my professional life in Ireland and the Netherlands. These experiences taught me that international growth is never simply about translating an offer. It requires understanding how people build trust, make decisions and adopt new technology.

I started in international medical technology at Covidien and Medtronic before moving into enterprise software through Accenture and Microsoft, IBM, Crayon and SoftwareOne. Over the years, I have developed markets, managed multimillion-euro pipelines, built partner ecosystems and led international teams across the Benelux, Nordics, APAC and the USA.

My education in international business, psychology and digital media and design allows me to approach growth from several perspectives. I connect commercial strategy with customer behaviour, technology, culture and customer experience, helping propositions work not only on paper but also in real local markets.

After more than 14 years in digital sales and over seven years in business development, I am now bringing that experience into independent work. I support software and technology companies with market entry, business development, sales representation and fractional commercial leadership. I am at my best when there is something new to build: a market, a partnership, a proposition or a stronger way of working.